Create an Avatar of your Favorite Customers
Often times when meeting with new clients I ask them to describe their target market or perfect client.… [more]
Does Your Story Include the Life of You Really Want?
Last week I mentioned that I was reading the book “Trance of Scarcity” and I was sharing my thoughts… [more]
How to Successfully Launch Your First Business
A friend of mine recently graduated college and landed a great job in the IT industry only to discover… [more]
Social Media & Marketing
Create an Avatar of your Favorite Customers
Often times when meeting with new clients I ask them to describe their target market or perfect client. The answers I get range from “everybody” to small businesses owners on the “North-side” of town. As a business newbie we’ve all said something like this. However, if you ever want to make it to become an “oldie” I’d recommend never repeating it. If you want to be laser … [Read More...]
GaggleAmp helps Organizations Promote Themselves through Stakeholders
Everyone has been talking about Google + and Facebook’s new timeline so much these days until most have missed one of the latest innovations in increasing social Brand Awareness; GaggleAMP. Google AMP is a tool designed for brand managers and marketers looking to increase exposure by way of organizational employees, vendors, political, supporters, donors or customer networks. The … [Read More...]
Marketing Beyond the Trance of Scarcity
I recently started reading the book “Trance of Scarcity” by Victoria Castle as a part of a reading circle at the Center for Spiritual Living in Tucson. Since choosing to become a full-time entrepreneur in 2006 I have seen many ups and downs in business. I know what it means to work really hard and stay focused and play even when I don’t see results or feel well. I did this for several … [Read More...]
Setting Goals and Measuring Success with Social Media
I often meet with clients that want to set up a Facebook or Twitter account. When I ask them how they plan to use it they usually have no clue or jokingly say, “I just want to get more business or sale more products.” While this may be a statement spoken in truth. It warrants further discussion. While there is an economic value to social media, without clearly defined goals it is … [Read More...]
Entrepreneurship
Does Your Story Include the Life of You Really Want?
Last week I mentioned that I was reading the book “Trance of Scarcity” and I was sharing my thoughts on Marketing Beyond the Trance of Scarcity. This week our guest blogger, success expert, coach, author and speaker Lynden Kidd will be sharing with us her view on the chapter in "Trance of Scarcity" about ‘stories’ and how they impact our ability to create the results we deserve in … [Read More...]
How to Successfully Launch Your First Business
A friend of mine recently graduated college and landed a great job in the IT industry only to discover that her passion was baking. She sent me an email requesting my advice. I ended up writing a pretty lengthy response that I believe is filled with information any new entrepreneur can use... so I decide to share it with you; my favorite reader! I apologize in advance for any spelling … [Read More...]
Why Customers Don’t Care about Your “Customer Service”
One of the laws of wealth states that: MAN IS PAID IN DIRECT PROPORTION TO THE SERVICE HE RENDERS TO MANKIND. Based on this law, it is my firm belief that all failure in business stems from not delivering enough service to enough of the right people. As small business leaders it is easy to get caught up in goal setting, financial projections, creating the right sales pitch, finding the fastest … [Read More...]
I Rule Money, Money Doesn’t Rule Me
If you’ve ever had the chance to attend a T. Harv Eckard, Millionaire Mind Intensive the phrase “I Rule Money, Money Doesn’t Rule Me” will sound familiar to you and bring back memories. If you haven’t had the chance to attend, I’d highly recommend it. It’s been a while since I’ve actually attended one of Harv’s events. However, this week as I brought on another team member … [Read More...]
