I love social media, email, text messaging and all of the latest communication innovations. However, I am also a huge fan of communication itself. I was recently working with a partner company that decided that the leadership and growth direction of our companies were no longer compatible. No problem here. Businesses change direction and strategy all the time. However, instead of discussing this over a cup of coffee or a phone call like professionals of old, we ended up parting ways via a series of voicemails and text messages.
Of course this was not my preference. However, it is what happened.
Why do I share this story?
Often, as busy professionals we look for speed when communicating with employees, customers, and business associates – many times, at the expense of maintaining a quality relationship.
What we may not realize is that the method of communication we choose says a lot about our level of professionalism and how much we value the relationship of the person we are communicating with.
It is critical for business leaders to choose the communication platform that best suits the priority of the message being communicated.
If you or a friend have ever been dumped by a girlfriend or boyfriend via Facebook or a text message without experiencing being “fully heard” or “closure” I think you get the picture.
Scheduling a lunch meeting via a text is fine because the impact of miscommunication is minimal. However, making a strategic business decision or communicating information that could be easily misunderstood or complicated warrants a face-to-face or voice conversation.
Choosing the right form of communication is just as important as the message communicated. Getting this right can make all the difference when it comes maintaining healthy business relationship.