What is Your Wealth Creation Style?



There are many ways to create wealth through business.  The question is…What is the best way for you? Failure in entrepreneurship is sometimes a result of being out of alignment with one’s personal wealth creation style. Let me explain.

I recently met with a friend that had invested a great deal in owning a parking & transportation business.  This business required him to maintain the facility, remain on site, manage employees and a number of other very important task.  The business started off well.  However, after a short amount of time the operation has become a burden to him?

Why? Because he prefers being on the go, buying, selling and moving goods around the world, which he has done successfully and profitably throughout his life.  My friend’s wealth style is that of a “merchant/trader” not a “manager.”

My friend was out of his natural wealth flow and the tasks associated with being a “manager” was sucking the life out of him. Chances are you resonate with one of the wealth styles described below more than all of the others.  It is not required that you pursue businesses that only support your wealth style.  However, you will find that by doing so, attracting money into your life will become much easier.

Wealth Creation Styles

Promoters easily promote other people and or ideas.  This person is outgoing and can excite and inspire one to try something new or different.  Short projects work best for the promoter. (concert/event promoters, sale professionals, politician, political campaign managers, media personality)

The supporter creates wealth by serving other leaders.  He or she may help them, relax or clarify their vision in the midst of chaos. Supporters are at their best when they are in the service of  leaders that live values they believe in.   This individual maybe a hair stylist, barber, massage therapist, consultant, marketer, financial planner, doctor, lawyer or any other professional service provider.

A Merchant/trader is someone that loves to buy and sell.  This individual knows how to find good deals, negotiate with sellers so they become great deals, then sell goods for a profit to motivated buyers. Merchants/Trader often have an adventure streak and are willing to travel far and wide for the best deal. Their mottos are “Ain’t no mountain high enough” and “buy low, sell high.” Merchant/Traders tend to be (independent retailers, real estate agents, and Investors)

A lord tends to have a great deal of wisdom and maturity. This individual may be able to effortlessly gather information, see patterns, and predict the future. This Lord tends to come from wealth or is perceived as such.  She is easy to be with as she doesn’t hustle or move fast like the Merchant/Trader.  Instead she strategically places herself in the path of wealth or information then provides guidance to her benefactor based on her high level of insight and intuition.  The lord appears to lead a life of leisure and sometimes excess. However, the inside information she gains from her often high net worth social circles has the ability to make anyone in her good graces very wealthy. (homemakers, Intelligence professionals, consultants, CEO’s, Generals, advisers to political or business leaders)

A manager is loyal, patient, and organized.  He sees the big picture and has the ability to develop systems and organize processes to increase organizational effectiveness for a company’s owners.  This individual is a leader and has the respect of his/her subordinates and superiors.  The manager brings order to chaos and is rewarded handsomely in the form of stocks, bonuses, gifts, trips, and ownership rights. (CEO’s, General Managers, Operations Managers, etc)

A connector may have few close friends but knows everyone.  More importantly, everyone knows him.  If you want it. He can find it.  Chances are he can call in a favor and get what you need for free. Not monetizing his connections is actually the biggest threat to his acquisition of wealth. The connector has a network that is unrivaled. He knows all manner of men up and down the social-economic scale.  He can make introductions and provide access unlike none other. (logisticians, freight brokers, advertising professionals, city planners, and anyone else with the gift of connection)

The inventor creates wealth by creating and innovating new technologies that make the lives of others easier.  The inventor needs a strong trustworthy support system because his mind is like a satellite. It is always receiving new ideas that must be manifested through his hands.  The inventor is a tinker and is often easily distracted…that is until an idea or problem he falls in love with captures his attention.  When he is captivated by his work, the inventor must be forced to eat and sleep. (scientist, engineers, technologist, software developers)

Unlike the inventor, the improver makes nothing.  He simply makes things better.  This individual can be very critical and must learn to use tact.  However, he has the ability to listen to the market about pain points of existing products. He then uses his connections or knowledge to create product improvements. The improver has strong problem solving skills and may also possess strong technical skills.

I did not develop the concept of the these wealth styles and I may have left out a few.  However, remember learning about them years ago in workshop from a gentleman I don’t remember.  If anyone knows who the owner of this concept please let him know about this article.

Never-the-less, hopeful these wealth creation distinctions give you a better idea of how to capitalize on your wealth creation style. What wealth creation style suits you best? Please post your comment below.

Michael Tucker is an international, author, and speaker.  He is also the founder of Social Mobile Buzz, a marketing an communications firm that specializes in turning ordinary companies in to champion brands.

Opening the Non-Marketing Playbook for Social Mobile Buzz


I literally talk to hundreds of business owners a month and it is no surprise that each is looking for way to increase market share and grow the reputation of their business or organization.  I must admit I’ve seen some innovative strategies and of course some that leave a lot to be desired.  However, I’d like to share the strategy of Social Mobile Buzz Marketing & Communication with you.  Seriously, I’m about to open up my play book and share the goods behind our brand.  Why would I do this?

A)  Because it works and it’s good and B); We need more businesses leaders doing good things.

The marketing strategy for my company is simple.  Never market. Instead, care, contribute and make it easy for others to see you doing it.  Let me explain. All too often businesses think that if they just put their products in people’s faces enough the more likely they are to buy them. OK…so there is some  truth to this (it’s all old school though and based on a TV marketing model) and there is huge value in brand awareness.  However, I’m not only talking about brand awareness here.  I’m talking about creating meaningful experiences and relationships that establish you as a leader and generate new business because of who you are and how you walk in the world as opposed to how good your “take away close” or product  actually is.

So what does this looking like? 

Step 1: Find an issue or cause that you love and is in alignment with your business. Keyword: “alignment.”  For me, I’m super passionate about international affairs and supporting businesses that are seeking markets abroad and desire to be involved international…And it just so happens that this is a part of my firm’s service offering.

Step 2: Allow your staff and/or yourself (if you’re solo) to not just get on a board (which isn’t a bad idea) but to truly lead a worthwhile initiative on a local, state, national and/or international level. It has been my experience that that supporting initiatives on at least three levels simultaneously is the most effective.

Since, I’m passionate about international relations, I have recently directed the resources to my firm towards informing my city about the role on international affairs and its impact on local business by hosting a community event and inviting a speaker from the U.S. Global Leadership Coalition to speak to local business owners, NGO’s and veterans.

Step 3: Get busy doing the work. This is the most important part because this is where new and meaningful relationships are built.  By engaging and enrolling people in the vision of the opportunity you are creating, you will establish deeper relationships with stakeholders you might not engage regularly (past customers, venders, channel partner, competitors, Facebook fans, Twitter followers, YouTube subscribers, the media, etc).

My project with the USGLC has introduced me to an entirely new world of people and organizations that share my interest in international business and international affairs. The relationships I have been able to forge as a result have been deep, meaningful and mutually beneficial.

A Word of Caution

I want to caution those of you that are simply looking for your next “sales and marketing tactic.”

Let me be clear. That is not what this is about.  If that is your mindset, stop reading this now and go back to making cold calls.  I promise you, if your intentions are anything less than honorable this level of engagement with the world will backfire on you.

Everyone can spot an opportunistic phony and people generally don’t take to kind to them (in my southern accent).  Obviously, if questions about your business come up, address them but don’t fish for them.  In fact, it’s even ok to even schedule a time to engage further with someone interested in your business.  However, your goal it to keep the main thing the main thing and that is caring for others through your initiative and making a genuine contribution to all connected to you.

If you focus on contribution you will find that you feel happier, have an overflow of energy, are more connected to the world, and new opportunities will overtake you.

Learn more about how to attract amazing opportunities by not chasing them in my latest book “My Now Entrepreneur”

National Collegiate Leadership Conference Comes to Tucson


In a little less than two weeks.  The University of Arizona will be hosting National Collegiate Leadership Conference. This means that Tucson will be flooded with college students and university staff from all across the country.  With more than 80 workshops, this in one of the premier collegiate leadership workshops in the country. I have been given the opportunity to speak at this event and am extremely grateful for the opportunity.

My topic is Building a Personal Brand in a Digital Age. It will provide practical advice on how to brand yourself as  the leader corporations and clients are looking for.   Although this presentation will be tailored to college students and staff this is a critical topic for all professionals and business owners.  If you are unable to attend the conference you can read about all of the principles in my newest book, My Vision, My Plan, My Now.


Social Media and Mobile Marketing for Florist

ASFA Shoe Flower

Today I had the opportunity to speak at the 2012 Arizona State Florist Association conference in Phoenix about how retail and wholesale florist could use social media to grow their businesses both locally and internationally. There were a number of current and future American Institute of Floral Designers (AFID)in attendance, to include Tim Farrell of Farrell’s Florist in Drexel Hill, PA and Telaflora.

I must admit that I had never explored the floraculture industry until I began to prepare for today’s event. However, after all of my research and having several good conversation with a number of designers I must say that I am pretty impressed with the creativity and business savvy required to be successful.

The slides from the presentation are below. While they don’t capture the full level of engagement I had with the audience through music, good humor and text polling. They do provide a good amount of advice and insightfor florist that are looking to grow and expand their shops.

Additional Information:
Top Exporters of Flowers

Top Importers
USA (Largest Supplier – Colombia)
Holland (Largest Supplier – Israel)
Great Britain

How to Move Your Good Idea from Concept to Cash


Over the last week I’ve had the opportunity to spend time with my brother in law in MN.  After being married for 4 years this really the first time we’ve had the opportunity to hang out.  I’ve learned a great deal about him over the last several days.  The biggest thing I’ve learned is that he is a man of many great business ideas and unlike some his ideas actually have merit and would do great in the marketplace.  Do you have a friend or realative likes?  Maybe you’re this guy?

The million dollar question is: How do you turn these great ideas in to a profit.  Below are a list of points you will need to consider to accomplish this successfully.

1.  Choose one idea and move as fast as you can with it.  If you’re creative by nature you probably have a new idea every minute.  This is how I am and for awhile I didn’t know how to control this trait. They way I’ve learn to harness this gift is by using my creativity to help develop my single idea and to make processes easier for clients.  I’ve choosen to focus on a single task  and not be vererd off course by anything that is unrelated to this task.  This is mandatory for success.  Choose which idea you will persue first an only focus on it.

So…how does one select which idea comes first?  Choose a list of criteria and measure each idea against these criteria.  What tends to be common for most people is having more time than money.  If this is the case for you, choose an idea that you can develop today and make money with tomorrow (literally).  Plan to build and develop this concept over the next 2-3 years.   (This means blocking everything unrelated to this idea out for 2-3 years).  Then use the money from this venture to fund your next venture.

Once you’ve choosen your idea it will be important to move fast?  Why? Beacuse we are all interconnected and when you focus on a single idea it is released in to the Marco-mind or into a thought field that everyone subconsciously has access to.  In computer terms it’s like putting you idea into an unprotected cloud.  If you do not execute on this idea rest assured someone else will.  Good ideas are never lost they simply go to other people.

2. Put Your Idea on Paper.  Putting your idea on paper can take many forms.  Most people think of  business plan when I share this priciple.  Obviously, you will need to make a business plan in time if you would like to acquire funding for your idea.  However, initially, you will simply need to write down the products or services you plan to sell (in detail), who you will sell them to, and how will you reach these customers.

It is important to write your ideas down for 3 reasons.

I.  So you don’t forget them (because you will if you’re an idea magnet)
II. So you have a guideline for moving ahead.
III.  Writing is the first step towards manifiestation.  The written words grounds your concept in the physical world.

3. Protect your idea.  There are several things you can do to protect the idea you’ve choosen.  The biggest defense of all silence and and speed to market. You may also need to consider other forms of protection like non-disclosure agrements, trademarks and patents depending on the idea.

Only discuss your idea with your inner circle or mastermind.  This is a small group of 3-7 people that support your dreams and will provide you with positive feedback.  These individuals should preferrably be more successful than you, have their own things going so you aren’t seen as a threat.  Additionally, they should have solid connections and be cooperative in nature instead of competitive.

Keeping quiet keeps you humble and moving forward.  It also protects your seedling or baby idea from naysayers and idea thieves as it develops. It may even be important to stay silent about your idea around your spouse or other family members, escecipally if they are risk adverse or have seen a substantial amount of your past failures.  If you need to conduct reseach and you will do so without revealing your end objective when possible.  Your goal should not to be to talk. Instead, you should focus on put points on the board then sharing your success.  The former is day dreaming.  The latter is marketing.

4. Set at definate date when you plan to have your idea on the market.  This is not always easy.  However, after you have quitely gathered the information needed from your various sources regarding time frame and and any possible expenses, set a realistic timeline for the completion of various milestones and ultimately the completion of your project.

Finally, work like you life depends on meeting this deadline.

What action help you bring new ideas to market?  Share them with us here.

Social Media and Mobile Marketing in Lima, Peru

Delfines Hotel, Lima

The South American economy is growing and the interest and demand in social media and mobile marketing is growing with it. Here are a few thought from my trip to Lima this week

Social Media Used to Search for Isabel Celis

Isabel Celis

Isabel Celis

Isabel Celis was found missing a week ago when her parents went into her bedroom only to notice their daughter was gone and the screen was missing from the window of their Tucson, Arizona home.

In an effort find Isabel, many citizens and businesses owners posted flyers and told neighbors. Most of these flyers contained information about a $50,000 reward for finding Isa and used QR codes that drove mobile users to a website with information about the young girl.

Tucsonans also used a number of social media sites like Facebook, Twitter and Pinterest to let others around the world know that Isa was missing. Within hours of the news story, post with pictures of young Isabel went up across the social graph.

In addition to a number of YouTube videos created, as police wound down their search efforts, one group of musicians “The Flight Team” released a music video entitled “Bring Isa Home.” So far the video has been seen more than 22,000 times. View the video below and share it with others.

Isa we miss you and we wait for your return. #BringIsaHome #Tucson

Internet Marketing Trends for Small Business Leaders

I recently spoke to a group of small business leaders in Tucson about internet marketing trends.

What other trends do you feel are important in the ever changing world of internet marketing?

Create an Avatar of your Favorite Customers


Often times when meeting with new clients I ask them to describe their target market or perfect client. The answers I get range from “everybody” to small businesses owners on the “North-side” of town. As a business newbie we’ve all said something like this. However, if you ever want to make it to become an “oldie” I’d recommend never repeating it. If you want to be laser focused in your efforts to attract the right clients for your business I’d recommend creating up to 3 Avatars or personalities of your target market and directing your marketing specifically to these individuals.

I’ve known this concept for awhile but recently decided to take it on after hearing a talk by Paul Lemberg  at the Social Profit Formula conference in Phoenix, Arizona nearly a week ago.

In less than one week I have effortlessly attracted 3 perfect prospective clients without even looking for them. Why? Because my intentions were crystal clear about what I was looking for. Additionally, I am now able to share my Avatar with others so they can make the best referrals. Lastly, and best of all I get to save time and energy by not wading through the hordes of individuals who simply aren’t a good fit.

Surprisingly, my perfect Avatar was not at all who I thought it would be. This was very eye-opening and caused me to rethink my marketing efforts. Which as I mentioned has worked like a charm.

Below is what I did to create my Avatar. Follow these steps to create your own.

1. Review the records of the customers you’ve worked with.

2. Make a list of 6-10 that you absolutely enjoyed working with. The clients I’ve enjoyed working with the most were very positive, eager to learn, took action, and best of all they didn’t haggle over pricing because they could afford my services.

3. Create a personal and professional profile for each of these individuals based on the following:


  • Industry
  • Company size
  • Gross Sales
  • How they interact with company
  • How their employees and peers view them
  • Problems they need solved


  • Age
  • Sex
  • weight
  • Race
  • Hobbies
  • Political preferences (even if you don’t agree)
  • Cars they drive
  • Marital status
  • What inspires them
  • What keeps them up at night

4. Find or create a picture of your Avatar.

5. Give him/her a name and personality.

6. Repeat steps 1-5 two more times.

7. Design marketing materials to focus on your 3 Avatars.

8. Share  your Avatar with all who ask you to identify your best customer.

Here is an example of one of my perfect Avatars (If this looks like you or someone you know visit SocialMobileBuzz.com to learn more about how I can help you grow your company with social media and mobile marketing.)

Does Your Story Include the Life of You Really Want?


Last week I mentioned that I was reading the book “Trance of Scarcity” and I was sharing my thoughts on  Marketing Beyond the Trance of Scarcity.  This week our guest blogger, success expert, coach, author and speaker Lynden Kidd will be sharing with us her view on  the chapter in “Trance of Scarcity” about ‘stories’ and how they impact our ability to create the results we deserve in life.

We all have a story about ourselves. It usually starts mundanely with; ‘I was born on (fill in the blank date) in (fill in the blank location).’ We also love to tell stories about everything around us. Additionally, we learn powerfully from them too.  So, then it seems logical that we’d be empowered by our stories; that they would be informative, uplifting and renewing and that we would tell good ones, rich, juicy benevolent ones about ourselves and each other. NOT. Have you seen the headlines?  Have you heard about the US economy; about the European one?  What about your own story?  There isn’t much of a silver lining in anything in the headlines and many of us have chosen really awful personal stories.

With bad news all around us; how do we avoid the instinct to simply hunker down and to wait out this economic winter hoping that spring will arrive before we perish or run out of cash, investments and patience?  Answer: we live intentionally.

Each of us is in control of how we respond to the events that happen in our lives, and we craft what happens to us from adolescence through all of our adult years.

Living a life on purpose or a life of intention is very different than trying to get our personal and professional circumstances to behave. Intentional living means living out loud and in a way that aligns us with what really works – being confident, being resilient and exultingly achieving success in our lives and our work.

So, how do we do this you might ask?   The most successful among us examine our stories and lives for “limiting” beliefs.  We intentionally reviewing what is serving us and what isn’t any more.  We focus on the stories and beliefs that serve us and discard all others.

The objective is to transform into a version of yourself that has a story that is worth telling.

Bottom line, intentionality means consciously choosing to write and live a better story. instead of just  bumping along like a leaf in a stream.  Here’s to great stories!

You can begin your journey for intentional living by attending Lynden’s day long Success by Design workshop on October 8th. Visit http://lyndenkidd.eventbright.com to register.

Use the Coupon code “NETWORK”  to receive $50 off the retail ticket price