In Tucson, the annual 4th Avenue street fair is a huge event. This fair attracts 300,000 people each year and is the talk of the town locally. Nationally, it ranks as one of Americas top 100 events. Today, I had the opportunity to speak with the marketing director for the Fourth Avenue Merchants Association (FAMA) Kurt Tallis about sponsorship opportunities for venders and local businesses during the event. I was thoroughly impressed with his creativity and soon learned that Kurt once owned a store on 4th Avenue for 15 years and is a relentless guerrilla marketer. His creativity comes from a true passion to see businesses on 4th Avenue succeed.
Here are 5 innovative guerrilla marketing tactics Kurt and his team uses to market to attendees at the 4th Avenue street fair. You can use these tactics at your next event.
- Large slip-proof sign stickers on the asphalt with advertising
- Porta Potties wrapped in sponsor ads and Ads in inside Porta Potties with text marketing campagins
- Carrier specific Text Message marketing campaigns
- Microsoft tags. Similar to QR codes, these images can be printed on signs and scanned with mobile phones. User contact information is captured and tracked by the marketing team.
- Any type of giveaway that has a sick and must be carried by hand.
What is the most guerrilla marketing Idea you’ve ever seen at an event? Let me know.
Michael Tucker is the founder and CEO of Xtreme Business International, a social media and mobile marketing company. He may be reached at 520-327-0168.