Marketing Beyond the Trance of Scarcity

Trance of Scarcity Book

I recently started reading the book “Trance of Scarcity” by Victoria Castle as a part of a reading circle at the Center for Spiritual Living in Tucson. Since choosing to become a full-time entrepreneur in 2006 I have seen many ups and downs in business.  I know what it means to work really hard and stay focused and play even when I don’t see results or feel well.  I did this for several years and while I did see some business growth I always knew, that it was limited when compared to what I believed I was capable of.

Over the last year or so I have change may game plan a bit.  I have been making an effort to just relax, be happy, love my family, take vacations and enjoy life regardless of what the business was doing or not doing.

Please don’t hear this as “I decided to neglect my business” I still did all of the basic things I needed to do to run and promote my business. However, this time I did them from a place of joy and not obligation or fear.  When I would get out of this flow I would get back in by focusing on all the things I was grateful for.

The results have been amazing. I hired and contracted several employees this year and my marketing company Social Mobile Buzz is growing like a weed. While I do my best to practice my own marketing rules, I must admit that my largest business deals have come in spite of them.  I have shared how I have been creating these results with a few of my clients.  However, as of today, I will be making this message an even greater part of my consulting process.

Victoria’s book is a  great tool to support this mindset. I am very grateful that she took the time to write a book that provides such clear instructions on how to remain in the flow of abundance.


Get Ya’ Hustle on

Today I want to talk about business; specifically entrepreneurship. Many of you may not know that I grew up in a small town in the south. Where I’m from I never heard anyone use the term entrepreneurship.

I actually remember hearing it for the first time when I went to college…I held on to it because I liked the sound of it and thought that it would best describe me one day. I was right.

You see, where I grew up everyone had “something on the side,” or “some extra work” or had to “get their hustle on” or were trying to “make it in the game.” These were all terms that described entrepreneurship or people’s drive to succeed in it.

This is what I grew up hearing. The most fascinating thing was everyone seemed proud of the fact that they were pushing the envelope by following their passion and pursuing happiness or grateful that they were able to put food on the table.

Early on as an entrepreneur I faced many failures, more than I even thought were possible. There was even a time when I lost this pride and belief and I totally wanted to give up. You may have experienced a similar situation.  For those of you that have known me through the years, you know that giving up is definitely NOT apart of my vocabulary, so as you might imagine I was in a very low place.

Things are different today. I haven’t put the millionth dollar in my bank account yet, but I’m still here and I’m stronger than ever, and I’m winning like I’ve never won before.

Why am I telling you this?….Not to say look at me.

I’m telling you so you start to look at you and remember how great your are.  I hope this article helps remind you of the reason you became an entrepreneur- why you got in this game.  I’m going to suggest you got in to win! Whatever that looks like for you.

My point is, whatever you call your business, whether you’re full time hustler (business owner) in the game or part-time, just getting started, working in your back bedroom, or whether you just mortgaged your house to open a tire shop or are facing financial difficulties because you ignored a few big red signs. Wherever you are, I want to you pause for just a second and take a moment to be proud of yourself.

You are doing what most have never done before. You are taking a risk. You’re facing your fear. You are depending on your G-d given vision and creativity…You are betting on the jockey (you) as I like to call it.

Just for today, hold your head high and execute like your life depends on it.

Make those cold calls, finalize those LLC papers, close that deal and, damn it…ask for the money you deserve…NO discounting or bartering today. Commit to being focused or recommit if you’ve fallen off the wagon…even if this is your 50th time.

It’s time to believe in yourself and have faith in your dreams again. Nothing beats failure like a good plan and persistence. Decide today that you will do the impossible…Whatever that is for you. Break away from your comfort zone, take a deep breath and dive in.

The world needs innovators, creative geniuses, idealist; optimist…You my friend are all of this and more.

You are the leader your family, customers and community are looking for. Be proud of your past, stop being ashamed and beating up on yourself for last week’s, month’s, year’s decision.

You are still here and you have 100% of the rest of your life left. There is still time to make it count. Don’t be ashamed of your struggle any longer. Embrace it, feel good and “get ya’ hustle on.”

Follow me on and lets hustle together!

Is the Law of Mental Equivalents Working in Your Favor?



Tonight I had the opportunity to share my passion for social entrepreneurship and social media with a consulting association in Tucson. I really felt honored to be invited to speak to some of the most respect consultants in my city.

Being in a room with leaders of this caliber caused me stop and ask myself “What have I done to merit such goodness? Then I began to think about the “law of mental equivalents.”

In a nutshell, this law states that the frequency of ones thoughts along with the level of emotion attached to those thoughts determines how big and how fast the thing one thinks about becomes reality. In other words, the greater the heat…the bigger the fire.

I have passionately and unremittingly thought about speaking to groups of leaders and of course positioning myself to do so with my actions for the last couple of months. Now this desire is manifesting even faster with each day.

Surprise…the law works!

I am so grateful that my message is in demand and I am contacted daily by people who desire my services in order to help them “shift their businesses for good.”

Please share how the law of mental equivalents has played out in your life

20 Reasons for Me to be Grateful


Today was filled with some big internal challenges.  However, instead of focusing on those things, I’ve decided to choose a positive mood.  In an effort to support this, I’d like to share 20 things I’m grateful for (In no particular order).

  • Comments on my Facebook page
  • A loving wife and supportive friends and family
  • My Think and Grow Rich class
  • An abundance of new ideas
  • The 2 people that showed up to my Meetup Group tonight
  • Social Media
  • Warm Clothes
  • A nice place to live
  • Amazing weather 8 months out of the year in Tucson
  • An undergraduate and Master’s Degree
  • Great books
  • Good health
  • Good transportation
  • Emotional intelligence
  • Love
  • My kidney shaped couch
  • America
  • Freedom of speech
  • Moose tracks ice cream

I’m also grateful that you’ve taken the time to read this list. What 20 things are your grateful for?

Thanks to all of You

Amid all the cookouts and beer drinking today; please take a moment of silence to remember the  men and women who have served and who are still in harms way today.

Regardless of how you feel about the war these men and women have put themselves in harms way in the name of our country time and time again.

Lets not forget to  honor them today.