Marketing Beyond the Trance of Scarcity

Trance of Scarcity Book

I recently started reading the book “Trance of Scarcity” by Victoria Castle as a part of a reading circle at the Center for Spiritual Living in Tucson. Since choosing to become a full-time entrepreneur in 2006 I have seen many ups and downs in business.  I know what it means to work really hard and stay focused and play even when I don’t see results or feel well.  I did this for several years and while I did see some business growth I always knew, that it was limited when compared to what I believed I was capable of.

Over the last year or so I have change may game plan a bit.  I have been making an effort to just relax, be happy, love my family, take vacations and enjoy life regardless of what the business was doing or not doing.

Please don’t hear this as “I decided to neglect my business” I still did all of the basic things I needed to do to run and promote my business. However, this time I did them from a place of joy and not obligation or fear.  When I would get out of this flow I would get back in by focusing on all the things I was grateful for.

The results have been amazing. I hired and contracted several employees this year and my marketing company Social Mobile Buzz is growing like a weed. While I do my best to practice my own marketing rules, I must admit that my largest business deals have come in spite of them.  I have shared how I have been creating these results with a few of my clients.  However, as of today, I will be making this message an even greater part of my consulting process.

Victoria’s book is a  great tool to support this mindset. I am very grateful that she took the time to write a book that provides such clear instructions on how to remain in the flow of abundance.


Responsible Business Leaders take Vacations

Michael & Ellen Sailing in Mazatlan

It is important for business leaders to work hard and play hard. I’ve spent the last week in Mazatlan, Mexico with my wife. This was a great opportunity for us to nurture our relationship by spending time with each other and relaxing. I even learned a few things about how business is done in Mexico.

For years, as a business owner, I burned the candle at both ends and rarely took
time away from my business. My rational was that if I was away having fun I was being neglectful and spending money that I could be using to grow my business.

In recent years I’ve concluded that this was faulty thinking and is based on scarcity and lack mentality. And, guess what…this mindset was showing up for me every time I talked to a prospect and he or she “just didn’t have the money or couldn’t afford to invest in my services”…even though they were clear that it was exactly what they needed to achieve their goals.

Life always has a way of reminding us of who we’re being in the moment. Stopping to listen has changed everything for me.

This year I’ve taken 3 holidays and each one has done wonders for
my mindset and ability to be creative. I’ve even meet some great contacts on my trips that have translated into business.

Side note – when you take a holiday make sure you you go for the right reason… fun. Acquiring a new client is just a bonus. The possibility of meeting a new client should not be used to mentally justify your trip. When you do this you do not truly disconnect and are still mentally living in the land of scarcity.

What I’ve concluded is that when one is clear about his goals and has taken decisive action toward them no vacation on earth can keep the universe from delivering.

So get out, see the world, and love life. Your business depends on it.

YouTube Reality Show Wants Your Natural Cure


There are a number of TV shows like ER & House, and even a few reality shows that celebrate the western medical profession and it’s robust pharmaceutical industry…but what happens when two guys get together to create a reality show about natural cures from around the world? Well, no one knows just yet.

However, this is exactly what David Douglas Stuart, a vidographer and Joel Delaney, an acupuncturist are attempting to find out and; they want to know your natural cures. Through YouTube, they are making a request for people to share their natural and/or alternative remedies so that these remedies can be showcased on their new reality show. The show is designed to give a new face to natural or alternative medicine.

It is well known that Tucson, Arizona is the mecca for Alternative and Integrative wellness practices. What has been called alternative by western medical community has been mainstay in Tucson for years. Tucson boasts of having one of the largest Holistic health care practitioner communities in the U.S.

I recently spoke at an Arizona Integrative Wellness Coalition event about how Alternative and Integrative health care professionals can use social media tools like Twitter, and Facebook to grow their practices (view the slides). David and Joel are a perfect example of this can be started at a very grassroots level. I don’t personally know these guys but I do know their Australian cousin who actually shared their video on my Facebook page. You don’t get more grassroots than that.

I look forward to seeing how this project will play out. In the meantime If you’d like to share a natural cure that has worked for you make sure you send them an email at or

If you’re reading this article on Facebook, visit to watch the video.