Social Media and Mobile Marketing for Florist

ASFA Shoe Flower

Today I had the opportunity to speak at the 2012 Arizona State Florist Association conference in Phoenix about how retail and wholesale florist could use social media to grow their businesses both locally and internationally. There were a number of current and future American Institute of Floral Designers (AFID)in attendance, to include Tim Farrell of Farrell’s Florist in Drexel Hill, PA and Telaflora.

I must admit that I had never explored the floraculture industry until I began to prepare for today’s event. However, after all of my research and having several good conversation with a number of designers I must say that I am pretty impressed with the creativity and business savvy required to be successful.

The slides from the presentation are below. While they don’t capture the full level of engagement I had with the audience through music, good humor and text polling. They do provide a good amount of advice and insightfor florist that are looking to grow and expand their shops.

Additional Information:
Top Exporters of Flowers

Top Importers
USA (Largest Supplier – Colombia)
Holland (Largest Supplier – Israel)
Great Britain

Get Ya’ Hustle on

Today I want to talk about business; specifically entrepreneurship. Many of you may not know that I grew up in a small town in the south. Where I’m from I never heard anyone use the term entrepreneurship.

I actually remember hearing it for the first time when I went to college…I held on to it because I liked the sound of it and thought that it would best describe me one day. I was right.

You see, where I grew up everyone had “something on the side,” or “some extra work” or had to “get their hustle on” or were trying to “make it in the game.” These were all terms that described entrepreneurship or people’s drive to succeed in it.

This is what I grew up hearing. The most fascinating thing was everyone seemed proud of the fact that they were pushing the envelope by following their passion and pursuing happiness or grateful that they were able to put food on the table.

Early on as an entrepreneur I faced many failures, more than I even thought were possible. There was even a time when I lost this pride and belief and I totally wanted to give up. You may have experienced a similar situation.  For those of you that have known me through the years, you know that giving up is definitely NOT apart of my vocabulary, so as you might imagine I was in a very low place.

Things are different today. I haven’t put the millionth dollar in my bank account yet, but I’m still here and I’m stronger than ever, and I’m winning like I’ve never won before.

Why am I telling you this?….Not to say look at me.

I’m telling you so you start to look at you and remember how great your are.  I hope this article helps remind you of the reason you became an entrepreneur- why you got in this game.  I’m going to suggest you got in to win! Whatever that looks like for you.

My point is, whatever you call your business, whether you’re full time hustler (business owner) in the game or part-time, just getting started, working in your back bedroom, or whether you just mortgaged your house to open a tire shop or are facing financial difficulties because you ignored a few big red signs. Wherever you are, I want to you pause for just a second and take a moment to be proud of yourself.

You are doing what most have never done before. You are taking a risk. You’re facing your fear. You are depending on your G-d given vision and creativity…You are betting on the jockey (you) as I like to call it.

Just for today, hold your head high and execute like your life depends on it.

Make those cold calls, finalize those LLC papers, close that deal and, damn it…ask for the money you deserve…NO discounting or bartering today. Commit to being focused or recommit if you’ve fallen off the wagon…even if this is your 50th time.

It’s time to believe in yourself and have faith in your dreams again. Nothing beats failure like a good plan and persistence. Decide today that you will do the impossible…Whatever that is for you. Break away from your comfort zone, take a deep breath and dive in.

The world needs innovators, creative geniuses, idealist; optimist…You my friend are all of this and more.

You are the leader your family, customers and community are looking for. Be proud of your past, stop being ashamed and beating up on yourself for last week’s, month’s, year’s decision.

You are still here and you have 100% of the rest of your life left. There is still time to make it count. Don’t be ashamed of your struggle any longer. Embrace it, feel good and “get ya’ hustle on.”

Follow me on and lets hustle together!

The Mobile Revolution is Upon Us



Two weeks ago I attended the Social Media Arizona event in Phoenix, Arizona. There were a number of topics covered at this event. However, the topic that intrigued me the most was the rise of mobile marketing. Almost all of the presenters had charts and graphs that discussed the rise of a “mobile mankind” (I just made that phrase up) but it’s totally accurate.

Here are a few statistics:

-There are 6.5 billion people on the planet 5 billion have mobile phones
-85% or 255 million Americans have mobile phones
– Mobile marketing is expected to be the fastest growing segment of marketing. predicts that mobile advertising will be a $6.5B business by 2012
– 23% of mobile phone users had smartphones at the end of 2009
– The use of mobile applications grew by more than 40% in 2009. (2008-2009 ComScore, MMetrics)
– 90% of Text messages are read within 3 minutes
– Mobile click thru rates (CTR) and conversions are double those of email and internet marketing

I could go on all day with statistics like this. The bottom-line is simple. Social media marketing is expected to continue its growth over the next several years and it is converging with mobile devices. Ladies and gentlemen, the mobile revolution is upon us.

If you’d like to have a conversation about how your company can take advantage of social or mobile marketing find me on Facebook.