R.I.P. FBML, Hello IFrame

FB Business Pg Flag

If you haven’t heard already, Facebook is doing away with its existing FBML app on March 10, 2011. This is tomorrow! FBML stands for Facebook Markup Language. The FBML app was available for business pages and was used for page customization (nice graphics, videos, opt-in forms, etc).

The FBML app is now being replaced with an IFrame app or inline Frame. The IFrame is actually throwback technology from the early 90’s but has a little more flexibility than FBML. You can now pull in a page of content that has been designed and hosted on your server. Check out this article on adding an IFrame custom tab specifics on how to adding this app to your business page.

I spent the day looking at several IFrame apps. However, I’ve really had my eye on the Wildfire IFrame app. Wildfire is known for supporting Facebook promotions and contest. This app will be FREE for the next 3 months and will allow you to upload custom images and content to your Facebook Page.

Wildfire is extremely easy to use and will allow people who haven’t “Liked” your page yet to see different content from those who have.

I’m still testing this application out. If you’d like to see what I have so far visit my Facebook page Social Mobile Buzz, Please “Like” my page and leave me a comment about your views on the IFrame or social media in general.

5 Guerrilla Marketing Tactics from Tucson’s 4th Ave Street Fair


In Tucson, the annual  4th Avenue street fair is a huge event.  This fair attracts 300,000 people each year and is the talk of the town locally.  Nationally, it ranks as one of Americas top 100 events.  Today, I had the opportunity to speak with the marketing director for the Fourth Avenue Merchants Association (FAMA) Kurt Tallis about sponsorship opportunities for venders and local businesses during the event.  I was thoroughly impressed with his creativity and soon learned that  Kurt once owned  a store on 4th Avenue for 15 years and is a relentless guerrilla marketer.  His creativity comes from a true passion to see businesses on 4th Avenue succeed.

Here are 5 innovative guerrilla marketing tactics Kurt and his team uses to market to attendees at the 4th Avenue street fair. You can use these tactics at your next event.

  • Large slip-proof sign stickers on the asphalt with advertising
  • Porta Potties wrapped in sponsor ads and Ads in inside Porta Potties with text marketing campagins
  • Carrier specific Text Message marketing campaigns
  • Microsoft tags. Similar to QR codes, these images can be printed on signs and scanned with mobile phones.  User contact information is captured and tracked by the marketing team.
  • Any type of giveaway that has a sick and must be carried by hand.

What is the most guerrilla marketing Idea you’ve ever seen at an event?  Let me know.

Michael Tucker is the founder and CEO of Xtreme Business International, a social media and mobile marketing company.  He may be reached at 520-327-0168.

Almost FREE Advertising for Tucson and Phoenix Wedding Professionals

I was recently asked by Tucson Bride and Groom Magazine and Phoenix Bride and Groom Magazine to put on a presentation for their clients about social media.

In preparing for this event I noticed that there were several websites and social networking sites for couples and vendors in the wedding industry (photographers, videographers, DJ’s wedding planners, florist, ministers, etc). It was fascinating to see all of the opportunities for couples to “learn how to get hitched” and for vendors to be right there to support them.

Many of these networks offer vendors free and paid ad space in their networks. After my talk in Tucson, I had a conversation Fran Samuel the owner of Tucson Bride and Groom Magazine and Phoenix Bride and Groom Magazine and she begin to share the amount of exposure their partners receive when they advertise with them.

These guys are awesome. They will not only feature your business in their magazine (this is obviously a paid service) but they will also put your banner on their website, write blog articles about you, put post about your company on their Facebook pages and even Tweet about you from time to time if you send them good content.

The best part of it all is that many of these services are included at no additional charge when you advertise with them. If you’re in the wedding industry and you’re relying on word of mouth to get business, I think these guys have come up with an extremely valuable value proposition to help out. I’d highly recommend checking them out. I would also recommend checking out Xtreme Business International (shameless plug) so that when you do work with the magazine and future customers visit your blog or social networking sites they have an awesome experience and choose to do business with you.

Tucson CEOs Named Finalist for Social Media Arizona Award



Tucson, Arizona, August 26, 2010, Two CEO’s from Tucson-based social media marketing companies were named as finalist for the Social Media Arizona Awards.

Xtreme Business International’s Michael Tucker and Finger Candy Media’s Jessica Northey were selected from hundreds of nominees and social media marketing firms throughout Arizona as finalist for the SMAZZIE Awards.

Michael was acknowledged along with 5 other business owners under the “Homegrown Can Of Awesome” category. Businesses in this category represent the most interesting tech savvy start-ups in Arizona. Jessica was recognized as a trailblazer under the “Trailblazer” category. Businesses in this category are using cutting edge ideas to change the way people work or think in the social media space.

The judges will select the winners from a total of five categories tomorrow at the 2010 Social Media Arizona Conference in Phoenix, AZ

Xtreme Business International and Finger Candy media are two of Tucson’s most respected social media marketing firms.

For more information about Xtreme Business International on Finger Candy Media contact: Michael Tucker, 520-327-0168, Michael@ XtremeBusinessInternational.com or Jessica Northey 559-349-5933, jessicanorthey@gmail.com

This is My New Social Media Lab Post

We are having a great time talking about blogging in the Tucson social media lab.  I’m actually writing this blog while my lab partner Gary Wagnon from 800biz.com is talking.

For more information about using social media for your business visit www.XtremeBusinessInternational.com

How to backup a WordPress Blog


I have been using the same blog theme for over a year and I am ready to change it. However, in order to do so I must first back up my blog to my hard drive. Here are the steps required to backup your blog. .

1. Log in to your WordPress account.

2. When the dashboard page is displayed. Click on “Tools” then “Export.” WordPress will create an XML file for you to save to your computer. WordPress calls this format the WordPress eXtended RSS or WXR. This file will contain your posts, pages, comments, custom fields, categories, and tags.

3. Once you’ve saved the download file, you can use the Import function on your new WordPress blog to import your old blog contents.

What is the FREE Blog Project?



One of the most important components of any social media strategy is a blog. However, this is also one of the most neglected components. I’ve literally trained hundreds of business owners and they all want to be on the top of Google or sell more of their “stuff.” Yet, when I ask them if they have a blog, 9 out of 10 times the answer is no.

This always blows me away. While I don’t profess to be a millionaire blogger I do know a a few things about using blogs to prove industry leadership and to increase search engine rankings.

Blogs are the hub of almost every social media strategy. Your blog is the one place where people have the opportunity to learn more about you and your company in an in-depth manner without feeling like they are being sold…even if you do have a special offer like this one.

Admittedly, there is a time commitment required to be a good blogger, and setup can be a hassle if you don’t know what you’re doing and/or want more than just a WordPress blog that owned by WordPress. That’s right if you don’t purchase hosting or “real estate” for your blog” WordPress will own and be able to control all of your content… and your domain name will be something www.YourLongBlogName.wordpress.com.

In order to eliminate this problem and make the blogging process a little easier for everyone, I’ve just launched a site called FREEBlogProject.com where you can sign up to receive a custom blog, for FREE. All of the hard work is done for you. This means you can focus on creating quality content for you readers. Now, just like any other blog or website that you want to actually own and maintain the rights to your content, you must pay for the hosting which is nominal ($15 bucks a month) and that it.

Visit FREEBlogProject.com and join the real FREE Blog Movement!

Happy Social Media Day Tucson


Today is Social Media Day all around the world and nearly 600 international cities will be hosting social media get-togethers to encourage people to get to know the people they are” friends” with via their social networking sites.

This event is being promoted by Mashable.com and Meetup.com. Mashable is a major blog that provides information to people in the social media community and Meetup.com is a social media site that encourages local groups to “meetup” and get to know each other.

In Tucson, Arizona we will be hosting our first ever social media day meetup at club congress today at 4pm.

This event is sponsored by a number or organizations to include Jobing.com, CTG, Tucson Young Professionals, Xtreme Business International, Tucson Social Media Lab and Chik-fil-A El Con.

There we’ll be lots of prizes and some great networking opportunities. I look forward to seeing you there.

CEO of Xtreme Business International Attends Adult Education Symposium

Michael Tucker sitting with Edwina Hoffman, founder of Summer Symposium for Career and Adult Educators and other leaders; after hours reception

The 16th Annual Sanibel Symposium for Career and Adult Educators started today in Sanibel Florida. 125 Adult educators from across Florida will be in attendance to learn about the latest trends in Adult and Career Education. I will be speaking on behalf of my company Xtreme Business International to discuss how we partnered with community leaders in Arizona in an effort to use social media to raise community awareness and support for adult education as it faced state funding elimination.

My wife Ellen and I just attended a welcome event for new comers to the conference. We meet some amazing people to include: Edwina Hoffman, the founder and Co-chair of the Symposium, Collier County School Board member and Symposium Co-chair Robert Breitbard, Valorie Boyd, the Executive Director of the Adult and Community Education (ACE) of Florida professional association and a number of representatives from publishing companies.

We also learned that most of Florida’s lawmakers believe strongly in Adult Education, have supported heavy investment for the program in the past and the state has experienced positive economic impacts. However, like Arizona, Florida is considering reducing its $300M budget in an effort to balance the state budget. Florida has the 2nd largest Adult Education budget in the U.S.

How and Why You Should Market Your YouTube Videos


Do you enjoy uploading videos that you made to the YouTube website?  If so, you may be pleased with all of the traffic that you get.  YouTube is known to get thousands of visitors a day.  For you, this means that your YouTube videos may be watched by thousands of people or more!  As much traffic as YouTube brings you and your videos, you may be looking for more.  If you are, you will want to examine other ways to market your YouTube videos.  Just a few of the many marketing approaches that you can take are outlined below.

Perhaps, the easiest way to market your YouTube videos is to let friends, family members, or coworkers know that you have videos available for viewing on YouTube.  For the best chance of success, you are advised to email the direct links for your YouTube videos to those that you know.  If you just happen to mention having your videos on YouTube to a friend in passing, let them know what your videos are about or what your YouTube screen name is.  YouTube allows site visitors to browse through all of their videos or search for something in particular, like one of your videos.

Another one of the many ways that you can market your YouTube video is by having any of your videos appear on any websites or blogs that you have.  What is nice about YouTube is that you can easily get a few HTML codes.  Those codes will enable you or any other internet users to post a YouTube video online.  It is not uncommon for bloggers to insert a YouTube video in their blog, by using generated HTML codes.  It is advised that you post your own YouTube videos on your own websites, but if you know of anyone else who has a blog, you may want to think about giving them the needed HTML codes to have your YouTube video appear on their blog.  In most cases, you will find that even strangers are willing to do so, as long as your YouTube video is connected, in one way or another, to their blog or website.

You can also market your YouTube videos on online message boards.  Online message board marketing can be done two different ways.  For instance, there are a large number of online message boards that let you discuss of share anything, in general, with other board members. You may want to think about posting links to some of your YouTube videos, especially if you think the other members would enjoy watching them.  If you belong to an online message board or forum that allows you to have a signature, you will want to look into doing so.  Your signature will always appear at the end of each of your messages; therefore, the more active you are online, the more exposure your YouTube videos are likely to get.

Now that you know a few ways that you can go about marketing your YouTube videos to other internet users, you may be wondering exactly why you should.  As it was mentioned above, YouTube, alone, is likely to generate thousands of viewers for your videos.  If you are looking for more views, whether just to increase your online popularity or to help you get new clients, if you connect your YouTube videos to your business somehow, you will want to take the time to market your YouTube videos.  What is nice is that you have a number of different methods available, including the three mentioned above, and most are free.  In fact, marketing your YouTube videos to other internet users isn’t only free, but it is easy to.  Many marketing tactics will only take up a few minutes of your time, if even that.

The decision as to whether or not you want further market your YouTube videos is yours to make. If you find yourself unsatisfied or unhappy with your current YouTube viewer ship, you may want to think about doing a little bit of your own marketing.

Read more: http://www.articlesbase.com/link-popularity-articles/how-and-why-you-should-market-your-youtube-videos-886462.html#ixzz0peSdBbbH
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