Social Media Used to Search for Isabel Celis

Isabel Celis

Isabel Celis

Isabel Celis was found missing a week ago when her parents went into her bedroom only to notice their daughter was gone and the screen was missing from the window of their Tucson, Arizona home.

In an effort find Isabel, many citizens and businesses owners posted flyers and told neighbors. Most of these flyers contained information about a $50,000 reward for finding Isa and used QR codes that drove mobile users to a website with information about the young girl.

Tucsonans also used a number of social media sites like Facebook, Twitter and Pinterest to let others around the world know that Isa was missing. Within hours of the news story, post with pictures of young Isabel went up across the social graph.

In addition to a number of YouTube videos created, as police wound down their search efforts, one group of musicians “The Flight Team” released a music video entitled “Bring Isa Home.” So far the video has been seen more than 22,000 times. View the video below and share it with others.

Isa we miss you and we wait for your return. #BringIsaHome #Tucson

Internet Marketing Trends for Small Business Leaders

I recently spoke to a group of small business leaders in Tucson about internet marketing trends.

What other trends do you feel are important in the ever changing world of internet marketing?

Create an Avatar of your Favorite Customers


Often times when meeting with new clients I ask them to describe their target market or perfect client. The answers I get range from “everybody” to small businesses owners on the “North-side” of town. As a business newbie we’ve all said something like this. However, if you ever want to make it to become an “oldie” I’d recommend never repeating it. If you want to be laser focused in your efforts to attract the right clients for your business I’d recommend creating up to 3 Avatars or personalities of your target market and directing your marketing specifically to these individuals.

I’ve known this concept for awhile but recently decided to take it on after hearing a talk by Paul Lemberg  at the Social Profit Formula conference in Phoenix, Arizona nearly a week ago.

In less than one week I have effortlessly attracted 3 perfect prospective clients without even looking for them. Why? Because my intentions were crystal clear about what I was looking for. Additionally, I am now able to share my Avatar with others so they can make the best referrals. Lastly, and best of all I get to save time and energy by not wading through the hordes of individuals who simply aren’t a good fit.

Surprisingly, my perfect Avatar was not at all who I thought it would be. This was very eye-opening and caused me to rethink my marketing efforts. Which as I mentioned has worked like a charm.

Below is what I did to create my Avatar. Follow these steps to create your own.

1. Review the records of the customers you’ve worked with.

2. Make a list of 6-10 that you absolutely enjoyed working with. The clients I’ve enjoyed working with the most were very positive, eager to learn, took action, and best of all they didn’t haggle over pricing because they could afford my services.

3. Create a personal and professional profile for each of these individuals based on the following:


  • Industry
  • Company size
  • Gross Sales
  • How they interact with company
  • How their employees and peers view them
  • Problems they need solved


  • Age
  • Sex
  • weight
  • Race
  • Hobbies
  • Political preferences (even if you don’t agree)
  • Cars they drive
  • Marital status
  • What inspires them
  • What keeps them up at night

4. Find or create a picture of your Avatar.

5. Give him/her a name and personality.

6. Repeat steps 1-5 two more times.

7. Design marketing materials to focus on your 3 Avatars.

8. Share  your Avatar with all who ask you to identify your best customer.

Here is an example of one of my perfect Avatars (If this looks like you or someone you know visit to learn more about how I can help you grow your company with social media and mobile marketing.)

NBA Star, Walter “Mr Accountability” Bond, Speaks to Tucson Business Leaders


Walter Bond spoke to business leaders at the June 2011 Business Clubs of America signature breakfast in Tucson, Arizona. Mr. Bond’s talk was uplifting, inspiring, and incredibly funny.

Mr. Bond explained that in order to create results in business, leaders must distinguish themselves by looking like success, being the best in the world at their craft, creating results for clients and giving up common conversations of fear and lack.

Walter also stressed the importance of confidence, “connecting” vs. communicating and exchanging “pity-parties” for results.

YouTube Reality Show Wants Your Natural Cure


There are a number of TV shows like ER & House, and even a few reality shows that celebrate the western medical profession and it’s robust pharmaceutical industry…but what happens when two guys get together to create a reality show about natural cures from around the world? Well, no one knows just yet.

However, this is exactly what David Douglas Stuart, a vidographer and Joel Delaney, an acupuncturist are attempting to find out and; they want to know your natural cures. Through YouTube, they are making a request for people to share their natural and/or alternative remedies so that these remedies can be showcased on their new reality show. The show is designed to give a new face to natural or alternative medicine.

It is well known that Tucson, Arizona is the mecca for Alternative and Integrative wellness practices. What has been called alternative by western medical community has been mainstay in Tucson for years. Tucson boasts of having one of the largest Holistic health care practitioner communities in the U.S.

I recently spoke at an Arizona Integrative Wellness Coalition event about how Alternative and Integrative health care professionals can use social media tools like Twitter, and Facebook to grow their practices (view the slides). David and Joel are a perfect example of this can be started at a very grassroots level. I don’t personally know these guys but I do know their Australian cousin who actually shared their video on my Facebook page. You don’t get more grassroots than that.

I look forward to seeing how this project will play out. In the meantime If you’d like to share a natural cure that has worked for you make sure you send them an email at or

If you’re reading this article on Facebook, visit to watch the video.

The Mobile Revolution is Upon Us



Two weeks ago I attended the Social Media Arizona event in Phoenix, Arizona. There were a number of topics covered at this event. However, the topic that intrigued me the most was the rise of mobile marketing. Almost all of the presenters had charts and graphs that discussed the rise of a “mobile mankind” (I just made that phrase up) but it’s totally accurate.

Here are a few statistics:

-There are 6.5 billion people on the planet 5 billion have mobile phones
-85% or 255 million Americans have mobile phones
– Mobile marketing is expected to be the fastest growing segment of marketing. predicts that mobile advertising will be a $6.5B business by 2012
– 23% of mobile phone users had smartphones at the end of 2009
– The use of mobile applications grew by more than 40% in 2009. (2008-2009 ComScore, MMetrics)
– 90% of Text messages are read within 3 minutes
– Mobile click thru rates (CTR) and conversions are double those of email and internet marketing

I could go on all day with statistics like this. The bottom-line is simple. Social media marketing is expected to continue its growth over the next several years and it is converging with mobile devices. Ladies and gentlemen, the mobile revolution is upon us.

If you’d like to have a conversation about how your company can take advantage of social or mobile marketing find me on Facebook.

Tucson CEOs Named Finalist for Social Media Arizona Award



Tucson, Arizona, August 26, 2010, Two CEO’s from Tucson-based social media marketing companies were named as finalist for the Social Media Arizona Awards.

Xtreme Business International’s Michael Tucker and Finger Candy Media’s Jessica Northey were selected from hundreds of nominees and social media marketing firms throughout Arizona as finalist for the SMAZZIE Awards.

Michael was acknowledged along with 5 other business owners under the “Homegrown Can Of Awesome” category. Businesses in this category represent the most interesting tech savvy start-ups in Arizona. Jessica was recognized as a trailblazer under the “Trailblazer” category. Businesses in this category are using cutting edge ideas to change the way people work or think in the social media space.

The judges will select the winners from a total of five categories tomorrow at the 2010 Social Media Arizona Conference in Phoenix, AZ

Xtreme Business International and Finger Candy media are two of Tucson’s most respected social media marketing firms.

For more information about Xtreme Business International on Finger Candy Media contact: Michael Tucker, 520-327-0168, Michael@ or Jessica Northey 559-349-5933,

Happy Social Media Day Tucson


Today is Social Media Day all around the world and nearly 600 international cities will be hosting social media get-togethers to encourage people to get to know the people they are” friends” with via their social networking sites.

This event is being promoted by and Mashable is a major blog that provides information to people in the social media community and is a social media site that encourages local groups to “meetup” and get to know each other.

In Tucson, Arizona we will be hosting our first ever social media day meetup at club congress today at 4pm.

This event is sponsored by a number or organizations to include, CTG, Tucson Young Professionals, Xtreme Business International, Tucson Social Media Lab and Chik-fil-A El Con.

There we’ll be lots of prizes and some great networking opportunities. I look forward to seeing you there.

Everywhere You Go There You Are


michael-tucker-3It is difficult to run away from who you truly are…In fact it is impossible. When I graduated college in 2002, I looked everywhere to find my mission, my purpose, my calling. I tried the military, Corporate America, small business. None of these alone where enough for me.

I loved business but I loved making an impact in the world just as much if not more. I believed I could make a difference. That is why I decided to become a social entrepreneur and help others do the the same.

Now day’s I live in Tucson, Arizona and among other things, I run a business that makes a profit and a difference… and I teach others how to do the same with their businesses.

Kevin Anderson is one of several Tucsonans taking on this challenge.
He’s creating 100 videos of people like you who choose to make a profit while making difference.

What industry related social problem could your company solve if you took a few minutes to consider your business as a vehicle for global… or at the very least, community transformation?

My passion blog is and my business is called Xtreme Business International. Check out the links to learn more.

Or…if you’re in Tucson, come visit me at at The Social Entrepreneur Leadership Alliance Meetup

What’s your passion? Where can you make a profit and a difference? What calling have you been running from? If you stopped running who would you become.

Drop me a line. I would love to hear your story.

Insurance Policy Provides College and Retirement Funds for Children

Life insurance is more than just money for your family when you die. It can be an excellent tool to use during life.

Although I love Tucson, Arizona, Its good to get away sometimes. Last week, I spent a few days in Des Moines, Iowa learning about several products put out by one of the major insurance carries for our brokerage.

Not only was I Impressed with the leadership of this company and the fact that they had been in business for over 300 years, but I was really fascinated with one of the concepts they introduced.

Did you know that by using the right type of life insurance you could actually create a supplemental income for your child’s college and her retirement by the time she is 18 years old?

Ok…Here is the scenario.

Take out a whole life policy for your child at birth.

Fund it with $2000 per year for 18 years. This is a total of $36,000.

With the right policy providing risk-free indexed growth of approximately 7%, the child will be able to withdraw or take tax free loans in the amount $16,000 a year between ages 18 – 22 to pay for college (This is $64,000: double what you put in)

If no other money is removed from the policy during the child’s lifetime. By the time he is 65 years old, he will have a death benefit of $10,000,000 and be able to withdraw approximately $60,000 per year in supplemental retirement income.

Now that’s what I call the gift that keeps on giving.

To learn more about strategies like this stop by and visit me at Barca Financial.