As of yesterday Facebook updated its Ads Manager interface with new visuals and campaign performance data. The improved metrics and graphs should help advertisers better understand and manage Facebook Ads.
Here is a guide to the new interface Guide to New Facebook Ads Manager
Some of the new Facebook ad campaign metrics include:
• Campaign Reach – the number of individual people who saw your ads in this campaign during the date period selected, this is different to impressions which includes people seeing your ad multiple times. The concept is very similar to “Unique Visits” on Google Analytics
• Frequency – the average number of times each person saw your campaign ad
• Social reach – the people who saw your ad with the names of their friends who liked your page, RSVPed to your event or used your app
• Connections – the number of people who liked your page, RSVPed to your event or installed your application within 24 hours of seeing your ad
• Clicks – the number of clicks your campaign has received
• CTR – the campaign click thru rate
• Spent – the amount of money you spent on Facebook ads
The new Facebook audience metrics are:
• Targeted – the approximate number of people seeing your ads based on the targeting options you have selected
• Reach – the individual number of people who saw your Facebook ads
• Social reach – the number of people who saw your Facebook ads because their friends like your page, RSVPed to your event or use your app
There is also a new inline ad management system and a creative library.
New inline ad management
• With the previous interface a lot of time was wasted loading when clicking back and forward to manage individual Facebook ads. Now you can quickly click one of the ad rows in your Ad Manager screen and the ad will drop down allowing you to quickly preview the ad and click-through the various elements of its individual performance without leaving the Ad manager.
New Creative library
• Facebook has created a central database of all your campaign creatives allowing for scalable campaigns and also the re-use of previous ads in your new campaigns. The platform allows you to view all campaigns creatives, by campaign but also those campaigns with no adverts yet created, and you can also search via keywords to quickly find the best ad.
To learn more on how you can grow your business with Facebook ads and other social/mobile marketing platforms visit SocialMobileBuzz.com